As a Small Business Owner, we know you wear many hats daily and have your hands in so many buckets simultaneously!
How can you stay on top of the ever-changing world of digital marketing amongst all the craziness of growing your business from the inside out!?
Listen, we know it’s no easy feat to nail down a Digital Marketing strategy that consistently keeps up with current trends. As technology advances, new trends come, go and evolve fast enough to make your head spin.
Well, worry no more! We are here to help you avoid any curveballs in 2023.
Check out this quick download on the five digital marketing trends you will want to leverage in your business this year:
1. Email Marketing Remains Effective:
Keep an eye on your inbox because email marketing is here to stay. How will you use email newsletters to go the extra mile and reach more customers this year? With email marketing campaigns, you can earn a large audience, become a trusted authority in your field, provide value to your previous customers, and offer exclusive discounts and incentives to keep them coming back.
The best part? Utilizing cutting-edge email marketing tools, combined with a tremendous copywriting service that hones in your brand message, will allow you to track the success of your initiatives and directly communicate in a way that is impactful to your customers.
The bottom line? Suppose you still need to start using an email marketing strategy. In that case, you must catch up on a profound chance to increase customer loyalty, close additional sales, and cut through the noise with one-on-one customer communication.
2. Capture Eyeballs With Visual Content Marketing:
Visual content (e.g., interactive graphics, infographics) remains king for businesses to capture attention and engage with their target audiences online – whether through social media or other channels like email newsletters or blog posts. Investing in visual content creation that is informative yet engaging alongside a consistent branding strategy can help you stand out from competitors and build relationships with potential customers that last long into the future.
3. Influencer Marketing Will Make An Impact:
Influencer marketing involves leveraging influencers on social media. So, say hello to Instagram and TikTok influencers if you haven’t already! These savvy social media users have the tools you’ve been missing to promote your products or services directly to their followers – who are often likely buyers of what you’re selling due to shared interests and values between the influencer and their follower base.
Long gone are the days of hiring out celebrities, breaking your budget or putting tons of money into traditional advertising methods. Nowadays, it is all about building an audience within your niche. By utilizing the popularity of influencers in your micro-sphere, you can directly impact and target your audience head-on. This creates instant awareness keeping you top of mind in your market, and builds massive credibility. Who will you partner with to expand your reach in 2023?
4. Use Awesome Automation Tools:
Automation tools or CRMS (customer relationship management services) can help streamline processes like email campaigns, lead generation, customer service tasks, etc. These tools can save time and money while increasing efficiency across all business operations.
Plus, many automation tools come with analytics features to track how well they work for your business over time. If you aren’t already using this technology to manage and support your customer relations, you are 100% missing out on significant nurture opportunities with leads and clients.
Do you want to be better organized, more efficient with your time and impress clients in 2023?
We recommend you check out this amazing CRM here to get started.
5 . Short Video Content Will Get The Most Visibility:
Who doesn’t love a quick video clip of a cat?!
Short video content is rising in popularity and has become essential to any digital marketing strategy. Whether it’s a how-to tutorial, product reviews or a captivating brand story- Getting on the short video bandwagon and generating content for platforms such as TikTok, Youtube Shorts, and Instagram Reels is a fantastic way to capture audience attention, gain higher retention rates, and ultimately will drive better engagement and SEO performance.
So, what do you think of these rising trends?
From investing in email marketing to building up your visual branding, keeping up with influencers, automating to get organized and getting in front of the camera- These are all excellent ways to remain up to industry standards.
So, there you have it- We hope these five trends have given you the insight to stay a sta
r player in your industry or have encouraged you to take action and get expert assistance if needed!
Ultimately, our team at 99Creatives is here to see you thrive.
If you are interested in chatting about your custom digital marketing strategy for 2023, book a FREE call today to see how we can help you stay ahead of the curve and be on the lookout for more tips soon!
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