It can be hard to stand out in today’s social media bubble, so how do you make your Instagram brand pop?
Having an engaging Instagram brand is key for the success of any small business.
After all, the more followers and interactions your business page has, the more potential customers it will reach.
Therefore, it’s essential to create a strong Instagram presence in order to stand out from your competition.
Here are some top tips on how to create an engaging Instagram brand that people can’t help but interact with.
Create Engaging Content
The most critical part of creating an engaging Instagram brand is producing content that resonates with your target audience. This means taking the time to understand who they are and what interests them so you can tailor content accordingly. Start by determining your target demographic and then do some research on the type of content or interests they like.
A great way to start is by following certain hashtags that your ideal audience would be interested in. For example, if you are a life coach who specializes in helping female entrepreneurs balance their time and energy, some great hashtags to check out would be #productivityhacks #lifehacks #smallbusinesstips #femaleenterpreneurship.
The content that pops up under the related subjects you search via hashtag will give you a good idea of what your ideal audience likes, engages with and is interested in so that you can create similar content that is even more outstanding and outcompetes others.
Additionally, using relevant hashtags in your own posts will promote visibility and encourage interaction with like-minded users and potential customers. Creating interactive content such as polls and quizzes on your Instagram stories is a great way to start encouraging engagement.
So, how do you get started creating these amazing Instagram stories?
You can find some great templates to help you here.
Showcase Your Raving Customer Reviews
Who doesn’t love to see a 5 star review? Referrals and word of mouth marketing is vital for any small business, so make sure you showcase customer reviews on your Instagram page. Posting positive feedback from satisfied customers helps build credibility and trust with potential customers.
Testimonials are especially effective when paired with visuals such as photos or videos since this combination resonates more powerfully than just words alone. You can also use stories or IGTV videos to share customer reviews in an organic way that feels natural for both you and your followers!
Want an example of an amazing Instagram testimonial post?
Check out one of our client reviews we shared on our Instagram below!
A Picture Is Worth A Thousand Views
Always remember consistency, consistency, consistency!
Your visuals should be uniform across all social media platforms, including Instagram; this ensures there is a cohesive look throughout all of your accounts which helps promote recognition of your brand name. Additionally, photos and videos should be visually appealing – bright colors, clear images, interesting backgrounds – as well as represent who you are as a company and what services/products you provide. Utilizing video content is also a great way to connect with followers while keeping things fresh on your page!
Listen, we would be lying if we said there is an over night recipe to Instagram success.
Building an engaging Instagram brand takes time and effort but it pays off in the long run!
By understanding who your target audience is and creating relevant content that resonates with them, you’ll be able to turn casual viewers into devoted followers who don’t hesitate to spread the word about what makes your business unique.
So take some time today to evaluate where you stand on social media—you might be surprised at how much further ahead you could be if you start making these changes now!
Need a little help doing an audit?
Ready to connect the dots with a social media strategy you can be confident in? Our team is always here to help! Don’t hesitate to book a call with us today.
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