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7 Deadly Sins of Website Development for Small Business Owners

April 17, 20238 min read

As a small business owner, you know how important having a great website is for your business. After all, it’s the first impression customers get of your company. Unfortunately, many small business owners make serious mistakes when it comes to website development that can damage their reputation and cost them business. In this blog post, we’ll discuss the seven deadly sins of website development for small business owners so that you can make sure your website is as successful as possible.

website development

1) Not having a clear goal

One of the most common mistakes small business owners make when creating their website is not having a clear goal. It's important to understand what your website's purpose is before you get started. Are you looking to increase sales? Do you want to generate more leads? Without a clear goal, it can be difficult to achieve success with your website.

When it comes to website design, having a clear goal will help inform decisions about SEO, font choices, calls to action, and color schemes. For example, if you are looking to increase sales, then SEO should be at the forefront of your website design. The font you choose needs to be easily readable and the call to action should be clearly stated. Additionally, you may decide on a certain color scheme that is eye-catching but still professional. With a clear goal in mind, you'll have better results with your website development efforts.

2) Not knowing your target audience

Understanding your target audience is essential for successful website development. Small business owners need to take the time to research who their target customers are and what they are looking for when visiting their site. Knowing your target audience will help you create content that is tailored to their needs, making them more likely to stay on the site and potentially purchase your product or service. 

A few questions you can ask yourself when trying to identify your target audience include: Who is most likely to purchase my product? What type of person would benefit from my services? What age range are they in? Where do they live? What types of websites do they visit?

Having a clear understanding of your target audience will also help you optimize your website for search engine optimization (SEO). For example, if you know that your target audience is mostly young professionals between the ages of 25-35, you can optimize your website for keywords related to that age group, helping to ensure that your site appears in relevant search engine results. 

Finally, understanding your target audience will help you design a website that appeals to them. You should customize the design, colors, layout and overall look and feel of your website to best match the preferences of your target market. This way, visitors to your site will have a positive experience and be more likely to convert into customers. 

In summary, it is essential for small business owners to spend time researching and understanding their target audience before creating their website. Taking the time to do this upfront will help ensure that you create a website that resonates with your target market, leading to more conversions and ultimately, success.

mobile website

3) Not having a mobile-friendly site

When designing a website, it is essential to think about the growing mobile user base. Mobile device usage has skyrocketed in the past few years and continues to do so. If your website is not optimized for mobile users, you risk losing potential customers or clients.

Creating a mobile-friendly website should be one of your top priorities when launching or redesigning your website. It’s important to make sure that your website looks good and functions properly on all devices. This includes smartphones, tablets, and desktops.

Responsive design is a great way to ensure your website looks great across all devices. Responsive design means that your website adapts to the screen size of the user’s device and provides an optimal viewing experience. Responsive design also helps with search engine rankings as Google favors websites with mobile friendly designs.

Another important aspect of mobile friendly websites is loading speed. Slow loading speeds are one of the most common reasons why users will leave a website. A fast loading website keeps visitors engaged and encourages them to explore further.

By following these tips and ensuring that your website is optimized for mobile users, you can help ensure that your website is successful in reaching its goals.

4) Not being consistent with your branding

When it comes to creating a successful website for your small business, brand consistency is key. From the design of your website to the content you produce, all of these elements should work together to create an overall cohesive and recognizable brand.

If your website features inconsistent design elements, such as multiple fonts, or wildly different colours, it can create a disorganized and confusing user experience. This can be off-putting to potential customers, who may not trust that they’re dealing with a professional business.

If you have a logo or slogan associated with your business, make sure that it is visible and featured prominently on your website. Also make sure to use consistent colour schemes and fonts throughout the site. By using a more uniform and consistent style, you create a more professional, trustworthy image for your business. 

Additionally, ensure that any content you create also follows this consistent branding. This includes text content such as blog posts or articles, as well as images or videos. Doing so will help your customers to easily identify your business, as well as build trust in the brand. 

Overall, creating consistency throughout your website design and content is essential for the success of your small business. Not only will this create a better user experience for visitors, but it will also help to strengthen your business’s overall brand image.

6) Not having calls to action

One of the most common mistakes small business owners make when creating their website is not having calls to action. Calls to action are essential elements of your website that help guide users to take an action you want them to take. These actions can be anything from signing up for a newsletter, filling out a contact form, buying a product, or simply reading more content. Without them, potential customers will leave your site without taking any action and you’ll lose out on valuable leads.

Your calls to action should be well placed and clearly visible. Place them above the fold so they are one of the first things users see on your page. Make sure they are large enough to easily draw attention, but not so large that they take away from the content of your site. It’s also important to use action-oriented language like “sign up now” or “get started today” instead of generic phrases like “click here”.

It’s important to remember that having calls to action isn’t just about getting people to take an action. It’s also about providing users with clear direction when navigating your website. By having an effective call to action on every page, users can quickly find what they need without having to search for it. This will not only help improve customer experience but also create a more efficient website. 

In conclusion, if you want your website to be successful, having calls to action is essential. They should be clearly visible and easy to find, and should use action-oriented language that encourages users to take an action you want them to take. By following these tips, you’ll be able to create an effective call to action that will help you achieve your goals and increase customer engagement on your website.

7) Not tracking your analytics

Tracking your website analytics is essential for understanding how people interact with your website. If you don't track your analytics, you won't know how people are engaging with your content or what pages they are spending the most time on. You need this information to make sure that you're delivering the right content and marketing strategies to reach your goals. 

Fortunately, there are a variety of analytics tools that you can use to track visitor behavior on your website. For example, Google Analytics allows you to track page views, traffic sources, and even user demographics. Other platforms such as Hotjar allow you to see how users interact with your website in real-time. 

Analytics tools provide invaluable insights about user engagement, enabling you to optimize your website for maximum success. If you want to get the most out of your website, make sure you track your analytics so that you can stay informed and continually improve your website performance.

content for website

5) Not having enough content

When creating a website for your small business, having enough content is an essential part of the process. If you don’t have enough content on your website, potential customers will quickly become disinterested and go elsewhere. This can lead to a decrease in traffic and sales. 

It’s important to make sure that you provide visitors with a thorough understanding of what your small business has to offer. You should have a variety of content such as blog posts, product descriptions, and company information. This can help establish your credibility and authority in the industry. 

In addition to providing content on your site, you should also use social media as a way to connect with potential customers and provide them with additional information. You can use this as a platform to share your business updates and engage with followers. Social media can also be used to promote special offers and discounts. 

By taking the time to create content for your website and using social media to supplement your efforts, you can ensure that your website is successful and that it provides visitors with a comprehensive understanding of your small business.

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