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Tackling TikTok: 7 Content Ideas To Get Started

February 21, 20234 min read

You've heard of it, you've seen it, and you might be wondering how to get started. That's right, we're talking about the latest internet sensation- TikTok!

This platform has been growing exponentially since its release in 2016 and is now one of the most popular social media apps around! 

With that being said, if you are a small business owner or entrepreneur looking to get your feet wet on this unique video streaming platform, then this guide is for you. Let's dive into what you need to know about tackling TikTok. 

What is TikTok?

What Is TikTok? 

TikTok is a mobile app available for both iOS and Android that allows users to create short videos (up to 60 seconds). These videos can be edited with music, filters, and other effects. 

With over 800 million active users worldwide, it's no wonder why businesses are flocking to this platform! Plus, with its algorithm favoring new content creators and its easy-to-use editing tools, getting started on TikTok isn't as daunting as it may seem. 

And, it all starts with creating your TikTok Business account.

Not sure what type of content you should be posting?

Here’s a quick cheat sheet of 7 TikTok content ideas:

1. Share Your Wins

We all have accomplishments that make us proud, so why not take a moment to celebrate and share your successes!? From starting your own business to climbing the career ladder- Share those wins on TikTok and inspire your audience! People love to celebrate with you and will feel honored that you shared your journey. 

2. Show Off Your Team

Don’t forget to show off the amazing team that supports your small business every day! People love to get personal and introducing your team with your audience is a great way for them to get to know about how each member contributes their unique skill sets for success. 

3. Share Your Why

Now more than ever people care about the ‘why’ behind a small business and won’t just shop with anyone. Create video content that shares your passion and purpose for starting your small business. Share your why or how you are making a difference in the world or lives of your customers. 

4. Share A Day In The Life

As a business owner, you know that your day to day is super hectic! Why not show a ‘behind the scenes’ of all the hard work that goes into the amazing products/services you create? Give an inside look to your viewers, from answering phone calls to doing paperwork, designing new product lines, etc. People love to see a full snapshot of the exciting and tedious tasks that come with running your own show!

Share a Day in the Life

5. Brag On Your Best Sellers

Do you have some products/services that are hard to keep on the shelves? Showcase them! People are always looking for the hottest items and must-haves other customers rave about. Let viewers know why they should get their hands on certain products and show off the benefits.

6. Share A Helpful Hack!

TikTok is full of amazing tricks to help people hack certain tasks. And, as a small business owner you likely have tricks up your sleeve that you have utilized to make your life easier. Whether personally or professionally, if you have a great how-to or business tip, share it in a video! People will appreciate the help and look to you for further advice in your field.

7. Share Upcoming Sales

Who doesn’t love a sale? Who doesn’t love being the first to know about a secret discount? If you are having a limited time sale on your website, store or have discounted your services you should definitely share this with your customers on TikTok. Be sure to provide them with a clear CTA on how to take advantage of the sale.


When it comes down to TikTok, it’s all about what type of content will resonate with your target audience. Whether this includes tutorials or DIYs related to your product/service or even behind the scenes snapshots at your office — It’s key to always remember to keep things light, personal, and informative.

Ask yourself, would I find this video engaging? 

Additionally, start creating content that falls within the trends of the platform; humor always does well on any social media platform but especially on TikTok where people like to have fun! 

Bottom line?

Creating trendy TikTok content doesn’t have to be around the clock work.

With the above content ideas to get you started, you'll be well on your way to becoming a master of this unique social media app in no time! 

So don't be afraid - take the plunge and give it a try today. 

You can create your TikTok business account here.

Want more content ideas and insights on this platform? 

Stay tuned!

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Miss Yellow

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