It's story time with 99!

blog image

7 Email Marketing Tips Every Small Business Owner Needs to Know

April 03, 20238 min read

Are you a small business owner looking to make the most out of your email marketing efforts? Then look no further! In this blog post, we'll explore the seven essential tips that all small business owners should consider when launching their email marketing campaigns. With these tips, you'll be able to maximize the effectiveness of your email marketing strategy and make sure your messages are reaching the right people at the right time. Keep reading to learn how to make your email marketing efforts successful!

email marketing

1) Keep Your Emails Short and Sweet

When it comes to email marketing, less is often more. If you’re sending out emails that are too long and filled with too much information, your readers will likely lose interest quickly. It’s best to keep your emails concise, giving readers the pertinent information they need in a short amount of time.

By keeping your emails short, you’ll also be increasing their chances of being read. Longer emails may get buried in digital inboxes or worse, sent straight to spam. So make sure to keep the length of your emails down and focus on the most important points. This will keep readers engaged and interested in what you have to say.

Make sure to provide clear calls-to-action (CTAs) that explain what the reader should do next. Whether it’s signing up for a webinar, downloading a freebie, or following you on social media, these CTAs should be easy to find and simple to understand.

Finally, remember that email lists are dynamic. People join and leave them all the time, so make sure to keep your emails fresh and interesting for those who stay on your list. Writing shorter emails is a great way to capture the attention of new and existing subscribers alike.

2) Write a Compelling Subject Line

Creating an engaging subject line for your emails is key to successful digital marketing. Your subject line should entice readers to open the email and read further. If your email lists are full of subscribers, you need to create a subject line that will stand out in their inbox. Here are some tips for writing compelling subject lines:

• Incorporate action words that help capture the reader’s attention, such as “Discover,” “Unlock,” or “Explore.” 

• Personalize the subject line by using the recipient’s name, location, or interests. 

• Keep it concise; try to keep the subject line under 50 characters. 

• Test different variations of subject lines to see which one resonates best with your audience. 

By following these tips, you can craft compelling subject lines that will help increase engagement with your digital marketing emails.

3) Use Images Sparingly

When it comes to email marketing, images are often seen as an effective way to draw attention to your message. However, it's important to use them sparingly. Images can significantly increase the size of your email and make it difficult for certain devices or clients to display them correctly. Also, images can take up extra bandwidth and slow down the loading time of your emails. 

To ensure that your images are displayed correctly across all platforms and devices, you should use alt text for images. Alt text is a small piece of HTML code that describes the content of an image and appears when an image fails to load or is not visible. This will help your readers understand what your email is about, even if they are unable to view the images. 

If you do choose to use images in your emails, make sure they are relevant and necessary to the message you're trying to convey. It's also a good idea to keep the number of images to a minimum and include more text-based content instead. Additionally, make sure your images are optimized for the web and have file sizes that won't drastically slow down the loading time of your emails.

4) Use Alt Text for Images

When creating emails, images can be a great way to draw attention and add a little extra visual appeal. However, you should always use alt text for images in your emails. Alt text (or alternative text) is a brief description of an image that is used to help improve accessibility for users who are visually impaired or are using a text-only browser.

Alt text should be concise, yet descriptive, and should accurately describe the content and purpose of the image. It should not exceed 125 characters in length, and should avoid words that may confuse users, such as “image” or “photo.”

Including alt text for images helps to improve the overall accessibility of your email campaigns. It also increases the chances that your email will be delivered successfully. Many email clients do not display images until they are specifically requested by the user, so having well-crafted alt text in place can help ensure that recipients still get the message even if the images don't appear.

In conclusion, using alt text for images in your email campaigns is important for both accessibility and deliverability. Keep these tips in mind when crafting your emails to make sure your messages reach their intended audience.

5) Create a CTA That Stands Out

An effective email marketing campaign requires more than just attractive visuals and compelling copy. Your email’s Call to Action (CTA) is the essential element that encourages readers to take action. Your CTA should be concise, clear, and direct. It should also stand out from the rest of your email’s content, which can be accomplished by using contrasting colors, bold fonts, and an attention-grabbing design. 

Your CTA should be placed in a prominent spot that is easy for readers to locate. You may wish to include multiple CTAs within the same email if you have more than one goal in mind. However, don’t overload the reader with too many options. Keep it simple and focus on what matters most. 

Be sure to test different variations of your CTA to see what works best. Use A/B testing to compare two versions of the same email and measure the results. This will help you identify which version of your CTA has the highest click-through rate and therefore deliver the best results. 

Creating an effective CTA requires time and effort, but it can pay off in the long run. Keep these tips in mind when crafting your email’s CTA and you’ll be well on your way to successful email marketing!

email marketing

6) Use Segmentation

Segmentation is the process of dividing your email list into smaller, more specific groups based on demographic or behavioral characteristics. Segmentation allows you to customize your emails to each individual segment. This can help you deliver content that is more relevant and appealing to each of your segments. By using segmentation, you can target customers with more relevant messages, increase open rates, and improve the overall effectiveness of your email marketing campaigns. 

When segmenting your email list, there are many characteristics you can use to divide up your contacts. Some of the most common criteria for segmentation include geography, gender, age, purchase history, website activity, and interests. Depending on the size of your email list, you can even get more granular by segmenting by product type, price range, language, occupation, or other unique criteria. 

Once you have created your segments, you can begin to tailor your emails to each group. This includes customizing the subject line, body copy, and call-to-action (CTA) for each segment. You may want to use a different subject line or tone when sending emails to an older audience compared to a younger audience. Additionally, you can change up the CTA depending on what is most likely to resonate with each segment.

Segmentation can be a powerful tool in any email marketing campaign. By taking the time to segment your list and personalize your emails, you can increase engagement and get the most out of your email campaigns.

7) Test, Test, Test!

When it comes to email marketing, testing is key. Testing different emails and campaigns allows you to measure and optimize your results, so you can get the best out of your efforts. By testing, you can see what works and what doesn’t, so you can make adjustments and improvements to your campaigns. 

There are several aspects of email marketing that should be tested: subject lines, content, call-to-action buttons, images, formatting, timing, and more. Each of these can have a significant impact on the success of your campaigns, so it’s important to test and analyze the results. 

A/B testing is one of the most effective methods for testing your email campaigns. This involves sending two different versions of an email to a segmented list of subscribers, and then tracking which version has the highest open rate, click-through rate, or other desired metric. This type of testing gives you valuable insights into what works and what doesn’t in terms of your email marketing efforts.

You should also consider testing different segments of your audience. Different segments may respond differently to certain emails, so it’s important to tailor your messages to each segment to maximize engagement and conversions. 

Finally, it’s important to track the results of your testing. Analyzing the results of your tests will help you identify areas for improvement, as well as successes that can be repeated in future campaigns. 

By testing various elements of your email campaigns and tracking the results, you can optimize your efforts and get the most out of your email marketing initiatives. Test, test, and test again to ensure that you’re getting the best possible results from your efforts!

Email Marketing Tipsmarketing services
blog author image

Miss Periwinkle Blue

Back to Blog


Strategy Session with 99 Creatives

60 Mins
Let's talk! On our Digital Marketing Strategy Session, together we will unlock the potential to optimizing your online presence, increasing brand visibility, and driving real results for your business.

Select Date & Time


Missouri Office

5377 State Hwy. N,

Suite 443

Cottleville, MO 63304

Illinois Office

200 W. 3rd Street

Suite 401

Alton, IL 62002

99 Creatives Copyright © 2022 | All Rights Reserved | Privacy Policy