As technology evolves, so does the advertising and marketing world. To stay ahead of the game, marketers need to keep up with cutting-edge trends and tools that are transforming digital advertising as we know it. With these new tools, brands can gain insights into consumer habits for more personalized ad campaigns to better reach their target audience.
New Realities
Augmented reality is transforming digital advertising, offering a revolutionary way for brands to engage their customers. With this tech-savvy tool, businesses can tantalize target audiences through social media filters and virtual tryouts of clothing or demonstrate how products might look in buyers’ homes – all before they hit the purchase button! AI takes interactive experiences to an immersive level that companies are just beginning to explore; what will come next?
“Alexa – I want more customers!”
Voice search is quickly becoming an essential part of digital marketing. Brands that want to stay ahead will need to optimize for this new technology, focusing on long-tail keywords and conversationally structured language—it’s the only way you’ll be heard by voice assistants like Alexa or Siri! Structured data markup can also help draw attention from major search engines, so make sure your website content has it too. Make sure your content and messaging, even sales copy is more conversational so it has as much chance as possible to catch the search algorithms in your favor.
Status
Influencer marketing is a dynamic space that requires brands to keep up with changes in social media platforms and influencers’ demographics. While traditionally, companies have sought out celebrities for their large followings, lately the focus has shifted towards micro-influencers who engage more deeply with audiences – strategically creating niche markets of targeted customers where brands can partner with these followers through personalized content campaigns that drive engagement and conversion rates. Often, more curated audiences have more engaged (and willing to spend money on their passions) audiences. Learning to partner with these smaller, niche audiences will benefit you in many ways.
Be A Digital Savant
Digitally savvy brands are increasingly turning to interactive content that’s challenging, creative and stimulating. Not only does this keep their audiences engaged; it also allows them to collect valuable customer data which they can use to create personalized campaigns tailored around customers’ wants and needs. As an added bonus, engaging with interactive content makes it much easier for your brand message – or product/service offering – to stay firmly in the memory of those who’ve experienced first-hand!
As technology advances, it’s important for you and your brands to become more innovative and engaging than ever. AI, AR, voice search optimization are just a few of the emerging technologies that will provide marketers with new ways to customize ad campaigns – making them more relevant to their target audience. Not only this; influencer marketing and interactive content give brands an opportunity to form authentic relationships with customers that builds loyalty and increases retention over time.
Want some help putting these practices into your marketing & tech stack to connect with more customers? Get in touch with us here!
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